Define "lucky"

What the hell?

Sanitary towels aren't the most interesting items in the world. Usually I buy *this* brand, but this weekend I got the *other* brand (of two leading brands here in Norway) because *this* one was unavailable.

What's so special about it? It's a "design edition", made to make your period more joyful.

First off, I don't think ANYTHING could make the monthly aches more joyful.
Second... what on earth do they mean by writing "Lucky you" all over the wrapper? I'm lucky that I'm not preggers? I'm lucky that I get my period, because not getting it means you're not a proper woman or even worse, too old? What the hell?

Another one said "It's that time of the month", as if it's a festive holiday or something.

Seriously... Stuff like that, at THAT time of the month just makes me cranky.